Become a Sponsor

Sponsoring programming on Minnesota Public Radio is good business. Across MPR, sponsors reach diverse audiences throughout our media platforms including award-winning news, music, digital offerings and live events. MPR listeners are curious and engaged in their community and personal networks. They like to share useful and important information and recommendations with their friends and family.

  • Each week, more Americans turn to their radio more than any other platform. 93% of U.S adults 18+ listen to radio every week—more than those watching television, using a smartphone, TV connected device, table or PC. (Source: Nielsen Comparable Metrics Report Q2 2017)
  • 83% of listeners have been moved to take action by listening to MPR. (MRI Doublebase 2018)
  • 70% of listeners agree that, when price and quality are equal, they prefer to buy products from businesses that support public radio.(MRI Doublebase 2018)
  • Among Adults 18+, *MPR reaches 637,200 consumers each week, with Spending Power Per Listener of $21,996 per year in retail sales. (Nielson, MPLS-St. Paul Jan18-Dec18, M-Su 6a-12m, p 18+)

Contact Us

For more details on sponsorship opportunities in the Twin Cities metro area or greater Minnesota, contact Lesley Yang at (651) 290-1237 or via our Web form.

Sponsorship Policy

Minnesota Public Radio accept sponsorship at their sole discretion, and reserves the right to refuse underwriting from any company for any reason. Minnesota Public Radio accepts sponsorship as an endorsement of the value of public radio and the special value of Minnesota Public Radio programming. Any implied endorsement flows from the underwriter to Minnesota Public Radio, not Minnesota Public Radio to the underwriter.