• Conference

Ignite Marketing Conference 2018: Protecting Trust in Today's Consumer Journey

Sponsored by Minnesota Public Radio

When

Artists

Venue

Carlson School of Management - University of Minnesota
321 19th Avenue South
Minneapolis, MN

Ignite Marketing Conference 2018: Protecting Trust in Today's Consumer Journey

Speakers from Wells Fargo, FranklinCovey, Weber Shandwick and academic experts from the University of Minnesota

Explore the highly relevant topic of trust in the consumer journey with engaging speakers, including Wells Fargo Chief Marketing Officer, Franklin Covey's global head of "Speed of Trust" practice, Weber Shandwick's Chief Reputation Strategist and highly sought after researchers/professors from the University of Minnesota.

Given recent events, business professionals often look at this from a security perspective--what data are you collecting, how are you using it, and how are you protecting it? But the concept of trust goes further.

Internally, trust can make or break an organization’s culture.
Trust with your partners in your supply chain is critical.
Trust is a core component of a good brand. How do you protect that valuable asset?
Ignite 2018 will examine the concept of trust by way of research from some of today’s top scholars on the subject as well as companies with real-time experience on how trust impacts their business.

Sponsored by leading marketing firm YA and the University of Minnesota's Carlson School of Management.